The century-turnrevolution in the trade has pished for
ward the information transmission and development of the
enterprise and even the world. Arter marketing becomed the
company’s guiding strategu, the image strength has been
taking more and more shareamong the three major strengths(product
strength, economix strength and image strength), in which
lied the sense of CIS planning and designing, Actrally,
CIS meansa “intrgration of the company’ s outside image
and its inside content” With the ever development of the
reforming, designing itself has been pushed into a brand
new time. In which a company’s designing requirements, its
soclal in fluence and dconomic effect will be much developed.
Therefore, enterprise image will nor be defined only as
a visual appear ance, what is more important istat ir covers
the companies to create better enterprise image and tostrengthen
more team spirits.
To fully show the company’s enterpreise culture education
and management ideas, the company has introduced CIS, MI,
BI Vi and atalent based CISproject including marketing planning,
public strategies and advertising creation. Therefore, an
upward, rellable and super company image will be prsented
to the punlic.
